Do you want to harness the power of the web to grow your small business?I make it really simple for you to:
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Are your blog posts upside down?
To get people to read your posts you need to have a great title.
You want something that draws them in when they read it so they click-through to read more.
Once you have them on your article, you need to make sure that the introduction draws them in.
People’s attention span, especially on the web is very short. I know mine is.
You need to make sure that the introduction to your posts covers the main points you want to get across.
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Want to know one of my productivity secret weapons? It’s the eMail Game and Boomerang by Baydin. If you’re a GMail or Google Apps user its a fantastic way to zip through your emails, saving lots of time so you can focus on running your business. With all the email that the company faciliates people handling more effectively, they have crunched the data and come up with a nice infographic that shows how we can make make some little changes in the way we handle email for maximum impact. Check out the infographic below which is their analysis of a staggering 5 million emails.
Click here to for the infographic…
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Last year the world lost a great inventor, entrepreneur and public speaker.
For all of Steve Job’s gifts to the world through the technology he bought to life, we can also learn a lot through the way he presented on behalf of Apple and Pixar, giving us small business owners a nice structure for our presentations.
I’ve distilled this down to 3 key areas that I think we can use in our businesses to give better presentations.
The three techniques I’m going to show you are summed up as: navigation through the speech, enthusiasm in delivery and selling the benefits.
Read more about Steve Job’s presentation techniques…
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As I scour the web for small businesses websites I’ve noticed a common theme that troubles me. Many small business owners, unknowingly, setup blogs and profiles on third-party websites not knowing that the best thing you can do is keep control of your content by hosting it on your own website.
I got a question from Michael of Vialii Garden Design over on my Google+ page.
“Hi Chris, I’ve been mulling this over for a while now and have received conflicting advice. I most recently heard (or read) that by having your blog external to your website gave the advantage of linking back to your website. This is obviously at odds with the above so now I’m really confused. We’re hoping to have our websites upgraded soon to a content management system and were originally intending on having the blog incorporated but the conflicting benefits have muddied the waters. Which direction has the biggest advantage?”
I thought my response would benefit more people so here it is. Also note how I posted my detailed response on my website rather than the social media site (a site I don’t control) and then linked back here to get people to visit my site. That’s what I’m all about here at Really Simple Web – your website is the hub of your online activity NOT your social media profiles.
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Want to know what one of the most effective ways to market to your customers is online?
I am not talking about spam, where people obtain email addresses illegally or unethically. I am talking about permission marketing using email.
As far as I am concerned, when it comes to permission marketing with email, this means that the person you are going to send the email too has given you permission to send them it.
Continue Reading about eMail Capture…
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If you were hungry and walking down a street trying to find something to eat, what would make you choose one restaurant over another?
Let’s say that you were in the mood for Italian, and there are two Italian restaurants next to each other.
One has a menu, in a clear and easy to read typeface displayed outside. The sign is modern and professional alerting you to the name of the restaurant and the windows are clean.
The other has no menu on display, and you aren’t sure if it is open. There is grease marks on the window and two of the letters on the name are missing.
Which would you choose?
They say that you shouldn’t judge a book by it’s cover, but people always do.
Now take a look at your website.
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Online interactions are simple!
If you are going to truly leverage the power of your online marketing activities then you have to get people to interact with you online.
Fortunately this isn’t as hard as it used to be with the ubiquitous nature of review sites, social media and interactive websites.
Read more about online interaction…
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It really is worth blogging for business.
A a small business owner, blogging is a great way to spread you knowledge and postion yourself as an expert in the market you operate.
Many small businesses just have a simple website, and that is fine (especially when you compare it to businesses that don’t have a website at all).
If you really want to power up your online presence, you are going to want to add a blog to your business website.
This also gives you the massive advantage of being something within your control. Your website is a very important part of your online strategy.
Click to learn more about blogging for business…
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Focus on the right Facebook strategy
With over 50% of the UK population now using the site and over 750 million users worldwide it is certainly a platform that businesses can’t ignore.
Mistake No. 1 for small businesses would therefore be ignoring Facebook. However, there are lot of businesses that are using Facebook, but are going about it all wrong.
Let’s take a look at some of the mistakes that small business are making when using Facebook.
Learn how to avoid these mistakes…
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Build a community to grow your business.
The secret to online success is community.
Let’s take a moment to examine what community means and why it is important to human beings.
Want to know the real reason that Facebook has 750 million users and counting?
Community.
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Chris Stott dreams about better websites. Really. He does this so he can make it really simple for you.
He is passionate about websites improving small businesses, and showing you that managing your businesses online presence is easy. Read more here.
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