I‘ve been using WordPress to build websites for 5 years at the time of writing. I love this platform and in my opinion it gets better and better with each new release.
If you want an easy to use, easy to customize, open source (free) Content Management System for your business website then WordPress is the best choice.
Before I get in to the reasons you should run your website on WordPress, there’s a couple of areas of confusion that need clearing up.
It’s no secret that WordPress was originally developed as a blogging platform. This means that it’s was geared to being easy to update continually with new content.
These days WordPress is established as a fully fledged Content Management System that can be used to run pretty much any type of website. Whether you are looking to set up a single page site, a static mini brochure site for your small business or a full e-commerce store, WordPress is up to the job.
Make no mistake, WordPress is a widely used platform with 22% of all new websites being setup on the platform, with around 15% of the world’s top websites running on WordPress.
WordPress.com Vs WordPress.org
When people start to look in to WordPress as a platform for their business website or blog, some confusion does happen around the two types of WordPress site.
On WordPress.com you get a website, for free, that WordPress themselves host for you. This is great for starting to play around with WordPress, but this does mean a) you allow a third-party have ultimate control of your website; b) you will have a non-personalised URL (unless you pay extra) of something like http://yourbusiness.wordpress.com.
I always recommend that you host your own WordPress install with your own domain name. fortunately, you can do that with WordPress.org.
WordPress.org allows you to easily get hold of the WordPress software and install and set it up on your own hosting. This what I do for clients as part of my services.
I see many small business owners having a blog hosted on WordPress.com seperate from their main business website. I never recommend putting your content on a third-party platform for a number of reasons including not owning the content fully and not getting the benefit of SEO for your own site.
That’s some background in to WordPress as a platform, now let’s dive in to some of the reasons why you should run your small business website with WordPress.
1: Easy To Update
My number one favourite thing about WordPress is how easy it is to use. I always say to my clients that “If you can send and email and use Word, you can use WordPress”.
The whole point of a CMS is that you don’t need to know how to code websites. Once your WordPress site is set up, most of what you will be doing is simply updating the content and this can be done in a few clicks.
As WordPress started as a blogging platform it is geared towards being very easy to update.
2: Get Help For Free
As WordPress is used by so many people around the world there are loads of resources available for free online for you to learn how to use it or do something specific. Google is your friend here and with a few carefully crafted searches you’ll find the solution to your problem in no time.
3: Grow with Your Business
WordPress is highly expandable. In theory you can have an infinite number of pages, posts and more on your site. If you want to add forms so that you can capture information from visitors, you can do that. If you want to start selling products online, you can do that too. Whatever you want to do with your business’s website, WordPress will be able to handle it.
4: Add Special Functions in a Few Clicks
If your business has a particular need for something that needs doing on your website, it’s very likely that a WordPress plugin exists already to do that. Plugins are great as they enable you to add functions to your site with just a few clicks. Want to add a contact form? There are lots of plugins for that. How about an event management system? A survey? A PayPal button? You can do it all in minutes with Plugins.
5: An Amazing User Community
As WordPress is open source, it has an amazing user community. Aside from people sharing, for free, tips, trick and tutorials on how to get the most from WordPress, there are thousands of people round the world working day and night to make it better and better. Coding new plugins, designing new themes and developing new features, WordPress gets better and more powerful each day.
6: Really Simple Social Media Integration
Yes, yes, you DO need your social media presences linked on your website. And you need a really easy way for people to share your website via these platforms. Fortunately, WordPress makes that easy with a massive choice of plugins, including the Official WordPress Jetpack plugin, to add this kind of functionality to your site in seconds.
7: It’s Free
While there are premium (paid) plugins, themes and more, WordPress is open source and therefore free for you to use for your commercial endeavours. When you hire a web designer you are paying them to set up and optimize WordPress for you, NOT for the software itself which saves you a significant amount of money.
8: Ever Evolving
WordPress is constantly being updated. Whether its new functionality, enhanced security or better design it never stands still. The core development team of WordPress focuses on making it simple to use and beautiful, all while adhering to the latest standards in how websites can be built. This means that as you business grows, WordPress is growing with you.
9: Accept Payments Online
Increasingly businesses need to be able to accept payments online. If and when the time comes for your business to do this, WordPress can handle that no problem.
10: Change Your Design Easily
The look and feel of a WordPress site (it’s design) is determined by it’s theme. Themes are easily swapped and changed, and there are thousands of free themes to get you going. You don’t need to be a web designer to get a great looking site, though if you want something professional looking and setup correctly, you can hire me for that kind of thing.
I hope that you can see from the above that WordPress is easy to use, cost-effective and should be your number one choice for how to run your small business website.
It really is easy for your to set up your own WordPress site, there are plenty of guides out there. Of course, if you want an expert to set it up for you, you can get in touch with me.
What do you use to run your website? Is it easy to use? Do you like it? Any questions? Let me know in the comments!